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Vinitaly 2006 - ‘La trovo bene, la vedo fresco e ringiovanito. Mi sa che l’aria nostra le fa bene!’
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Location: Blogs Antonio MaurielloVinitaly 2006 |
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| Posted by: Antonio |
4/4/2006 5:55 PM |
 This welcoming message was delivered to me from the friendly old fellow, the host of the locanda, as soon as he saw me going upstairs to my room, returning from my third exhausting day at Vinitaly.
‘I find you well, you look fresh and younger. I think our lake air is good for you!’
Well, I have to say that he made my day. I actually don’t feel fresh at all today. For three days I woke up at 6 am to be able to beat the crowd and find parking, avoid line-ups at the entrance and to start my intense days at the show early.
Vinitaly. all you want from a wine show. BIG, entertaining, informative, varied and different. You pay 35 Euro ($50 CAD per day) and nothing more. All the food and wine tastings are free, plus full immersion in the culture of the area you are tasting ... bonus!
All 20 regions of Italy are fully represented in force. You can find all the 300+ varieties of Italian native grapes, thousands of labels, all the DOC and DOCG represented by more than 4,000 producers. Plus all the regional wine routes, the DOPs for food and more, more, more in an endless extravaganza of pleasures. And not only Italy is present. Many more wine countries of the world are represented with dignity. New and Old World. Interesting discoveries this year are India, China and Mexico with its Tequilas! Canada has a nice booth showcasing, with pride, the ice wines.
So, how can you not go crazy?
Definitely you have to choose a theme and follow it rationally. This time I chose to get all the possible information from the ‘Strade del Vino’, the network of wine routes crossing all over Italy to satisfy the new modern wine and food tourism: il turismo enogastronomico. I also wanted to get some training in olive oil tasting. The huge pavilion called SOL (Salone Olio d’Oliva) hosts hundreds of olive oil producers from every region and seminars on olive oil tasting, which I attended.
Here is my typical day at the show:
 I arrive around 7:30 am, park and from 8 to 10 I use my laptop and the Internet stations to write articles and to upload pictures on the web site. Then breakfast and I go into full immersion to the region of the day. If I am not careful I don’t even realize it is time for a break to have some lunch. My stomach usually tells me that, though. So, sandwich at 1:30 pm (Italian lunch time). Then back to business. I am not doing a lot of wine tasting, but I am trying to learn more about the new trends, new DOC and DOCG and what is happening at the regional level. Italian regional politicians are very active in the wine world because it is one of the most important factors for the economy. You know, they actually make money with wine!
 At around 6:30 pm I am back to the computer room and by 8 I am back to the locanda near the lake. 9 pm dinner time, also according to Italian habits. Good thing I haven’t forgotten all of these habits and my body re-adapted very quickly and easily. After dinner (where and when in the next article!) back to the room at 10 pm and go to bed around 12 am after reading the materials collected during the day.
I am not sure how the host of this locanda could EVER find me "well and refreshed"!!!
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| Copyright ©2007 Antonio Mauriello |
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